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...p://blogs.hbr.org/kotter/2011/02/before-you-can-get-buy-in-peop.html HBR » Kotter » Before You Can Get Buy-In, People Need to Feel the Problem]. |auteur=John Kotter

.../blogs.hbr.org/video/2010/10/how-to-stop-good-ideas-from-ge.html, {{a|John Kotter}} - co-author of the book {{a|Buy In}} *[http://blogs.hbr.org/kotter/2010/12/the-good-fight-how-conflict-ca.html HBR » The Good Fight: How Conf