The 17 Rules of Co-Creation

Zie

• http://www.crowdsourcingdirectory.com/?p=85
• http://opensauce.pbworks.com/Co-Creation%20Rules

Have a look at this list from the Open Sauce wiki by Cherkoff and Moore. I think it captures really well what’s important when engaging people in your company.

1. YES, AND… “Be willing to acknowledge and value what I have to say”
2. MAKE AN OFFER “Don’t show me an ad and ask me to admire it, make me an offer and ask me to do something.”
3. SET THE SCENE “Let me know what you want me to do. And how. And why.”
4. MAKE YOUR CUSTOMERS LOOK GOOD “The best way to get my attention is by giving me a platform.”
5. CREATE OPPORTUNITY “What thing—however small—can you do to improve my life?”
6. PLAY “If it seems easy and fun, I’ll ask someone else to play.”
7. UNDERSTAND THE ENVIRONMENT “Errr, did you really think that would impress anyone here?”
8. WORK AT IT “If I’m going to be involved—you need to be involved.”
9. LOVE THE 1%ERS “If you think I am a little bit too interested in your product, then maybe you should try listening more carefully.”
10. GET VERNACULAR “It doesn’t matter what you say if I don’t like the way you are saying it.”
11. MAKE MISTAKES “Let me decide what’s perfect.”
12. LOWER BARRIERS “If this relationship is going to last, it probably needs to be low maintenance.”
13. LET THE MESS SHOW “Show me more and I’ll trust you more.”
14. SHARE YOUR SECRETS “Tell me something I don’t know and make me feel special.”
15. BE CHANGED “Show me you’ve listened”
16. SHOW THE HUMANITY “This time, it’s personal.”
17. THERE ARE NO RULES “Let’s just see where we go…”